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Behind The Lens At A Motorcycle Press Launch

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motorcycles
Add to Flipboard Magazine. Fuente: bikeexif - View all news from this site
Behind The Lens At A Motorcycle Press Launch Behind The Lens At A Motorcycle Press Launch

Behind The Lens At A Motorcycle Press Launch






Every time we road test a new motorcycle, our words are bolstered by a slick, sharp set of photos. But the twenty or so shots you see are just the tip of the iceberg.
We’re usually supplied with dozens more images, which have been selected and edited down from literally thousands of shots of all the journalists at the bike launch.

It?s a big operation, requiring unusual skills and a lot of experience to control. In the case of the huge Harley-Davidson Softail launch a few weeks ago, the man in charge was Stefano Gadda.
Stef also shoots for BMW, Triumph and Yamaha, plus car makers like Mercedes and Range Rover, and magazines such as Men’s Health. We asked him how he gets his shots, and how he deals with the pressure of a major motorcycle launch.

How did you get into this line of work" I’ve been freelancing since 1988. I wanted to adapt my job to the market, expanding beyond photography with services like video, scouting, transport, event management and marketing. Several professionals now work with me?an agile and fast team.
Where are you based" My office is in Ternate, between Lake Varese and Lake Maggiore in Lombardy, Italy. Varese is a land full of bike history and motorcycle industry companies. That?s where I coordinate all the collaborators in my agency.

How big is your crew for an event like the Softail launch" It depends how the event is managed. For the Softail press ride, Harley wanted to have as many pictures as possible without wasting time?so the journalists don’t get bored. And two separate routes with different locations and environments. So we had two photographers in each location, but on different corners, all taking pictures at the same time.
The problem was to manage all the images: 1,600 to 2,000 a day for each photographer. We had to select and edit, and then upload them to flash drives within a few hours. It was necessary to have four photographers and two photo editors.

How do you handle the tracking shots" It?s better if a photographer drives the car, because he knows what’s necessary for the photographer who is shooting! We provide a harness, rope, carabiners, walkie-talkies, hi-vis vests, first aid bags, marking cones, and so on. Just to be safe and visible on the road.

So you get notice of an impending launch. What happens next" Sometimes you go to the location and follow a route that someone has already previewed. Other times, you do a recce: a few long days to look for the best roads for the bikes, journalists and client.
You have to look for shortcuts for the photographers, petrol stations for fuel, and bars and restaurants along the way. I research the general area online, and then specifically with Google Maps and print maps, and read magazines that have reported on trips in that area. It?s very important to check as much as possible before and during the recce.

When do you return to the location, before the journalists arrive" Usually th...
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Behind The Lens At A Motorcycle Press Launch Behind The Lens At A Motorcycle Press Launch

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Fuente de la noticia: bikeexif
Fecha de publicación: 25-11-2017 21:49
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