New Rider Initiative at This Year’s IMS Events: Discover the Ride

motorcycles / ridermagazine
Autor: ridermagazine Publicado el: 09/11/2018
New Rider Initiative at This Year’s IMS Events: Discover the Ride

It’s no secret that finding ways to get more new riders licensed and on bikes is a central concern for the powersports industry. With young people eschewing traditional paths to motorcycle ownership, manufacturers have had to get creative in their marketing and tailor new products for this increasingly environmentally-conscious demographic. S...
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  • Fecha de publicación: 09-11-2018

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