An Electric Brand is Born: From Lineage to Innovation - motorcycle TV

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An Electric Brand is Born: From Lineage to Innovation

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From the 118-year lineage of Harley-Davidson, a new electric brand is born: LiveWire?. Established today, LiveWire is pioneering the future of motorcycling by means of design, software, and experience. Produced and directed by Jason Momoa, "From Lineage to Innovation" celebrates Harley-Davidson, recognizing the company, and this unique moment in time as another leap forward by launching LiveWire? as a new brand focused solely on the electrification of two-wheels and beyond. Learn more ??

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